Copywriting 101 for business owners

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Copywriting 101 for business owners

About Course

Are your marketing materials collecting dust instead of customers?

 

Hi there, fellow business owner 

 

Is your website copy about as exciting as watching paint dry? 

 

Or maybe your social media posts disappear faster than a free slice of pizza at a party?

 

You're not alone. Most business owners wear a million hats, and crafting words that sell can feel like deciphering hieroglyphics. Because of this, most marketing materials are about as effective as a participation trophy. 

 

But what if you could transform your writing from "meh" to "money-making machine?!"

 

Introducing Copywriting 101 for Business Owners, your crash course to crafting magnetic marketing messages that captivate your audience and convert clicks into cash!

 

This fun, info-packed course is your secret weapon to writing marketing materials that actually grab attention, engage readers, and boost your bottom line.

 

Led by copywriting whiz and persuasive word nerd, Bob Taylor, you’ll come away equipped with the tools and know-how to:

 

  • Ditch the jargon and write like a human (because let's face it, robots aren't the ones buying your products)
     
  • Unlock the secrets of powerful copywriting that grabs attention and keeps readers hooked
     
  • Master the art of crafting clear, concise copy that sells more effectively to your audience

 

Here's what you'll get when you sign up for this course

 

  • Engaging video lessons from Bob Taylor, a seasoned copywriter and self-proclaimed "persuasive word nerd." (He loves words more than puppies love playing in the snow, and that's saying something!)
     
  • Downloadable writing templates: Stop staring at a blank page, and use Bob's battle-tested templates to craft compelling website copy, emails, and social media posts.
     
  • Copywriting formulas: Learn the secret sauce behind powerful writing. Bob will unveil effective formulas for crafting irresistible headlines, captivating calls to action, and persuasive product descriptions
     
  • Marketing checklists: Ensure you're not missing a beat with Bob's handy checklists that ensure you’ve got your copy fine-tuned before hitting send or publish.
     

 

By the end of this course, you'll be able to:

 

  • Write website copy that converts visitors into customers
     
  • Craft email campaigns that get opened and acted upon
     
  • Create social media posts that stop the scroll and spark engagement
     
  • Feel confident and in control of your marketing message

 

Stop struggling with crickets in your online community and silence on your sales pages and website. Enrol in Copywriting 101 for Business Owners today and watch your words work wonders for your business!

 

P.S. Still not convinced? Check out the glowing testimonials from business owners who have transformed their marketing results with Bob's guidance…


 

Easy, affordable and pure genius 

“The Copy Coaching Program is pure genius. It was so easy, affordable and gave me confidence. Bob you are brilliant!!”

Monica Henderson
Business owner

 

Beyond anything I imagined 

“Responsive, thoughtful and professional. His writing is impeccable and the result was way beyond anything I imagined.”

Jared O'Brien 
Side hustler

Course content

videoWelcome to Copywriting 101 for Business Owners
videoWIIFM Start
videoWhat's in it for me Worksheet Start
videoShow don't tell Start
videoShow don't tell worksheet Start
videoMore Copywriting Techniques Start
video10 copywriting techniques Start
videoUnderstanding Your Ideal Customer Start
videoHow to Create a Solid Customer Persona Start
videoGet into your Ideal Client’s Mind Start
video4 Easy Copywriting Formulas Start
videoCreate Your Marketing Plan Start
videoMarketing Materials Checklist Start
videoReady to Write (next steps) Start
videoWeb Page Copywriting Formulas Start
videoLanding Page Copywriting Formulas Start
videoSocial Post Copywriting Formulas Start
videoEmail Copywriting Formulas Start
videoEmail templates Start
videoBlog Post Templates Start
videoVideo Sales Letter Templates Start
videoWeb Copy Checklist Start
videoEmail Copy Checklist Start
video650+ Power Words PDF Start
videoEmail Signature Optimization - Guide Start
certificate

Pass the quiz to get a certificate

Subject

Copywriting 101 - The beginners Journey Quiz

Pass the quiz
Bob Taylor

Bob Taylor

Copywriter

Course Instructor

With over 11 years of selling experience, I create conversion copy that actually sells. I’ll teach you how to capture your audience’s imagination through the power of words. And persuasively sell your product or service with compelling messages that get results.

Put simply – Kickass Copy with Jaw-dropping Effects

I’m not just a writer. There’s more to it than putting words on a page. I write copy that sells. Copy that compels. Copy that turns your prospects into your customers.

I specialise in writing engaging email marketing, persuasive landing pages and profit-boosting sales pages. Conversion focussed copy that boosts your bottom line. 

So if you want to increase leads, skyrocket sales or nurture relationships, talk to me. I’ll help you get the results you’ve been craving. Let’s get those cash registers ringing with fun and powerful copy that sells!

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